Hosted by Lisa Faina · January 29–30, 2027
A more profitable agency. Not just a bigger one.
Two days with Allstate agency owners and the partners who serve them, built for honest, practical conversations about what actually makes an agency profitable. Held at the Seminole Hard Rock Hotel & Casino in Hollywood, Florida.
Why this exists
The questions that don't end when the event does.
Most rooms in our industry are built around one question: how do I grow faster? The agents who kept showing up to Lisa's kickoff were asking better ones.
How do I become more profitable without burning out?
Margin, not just premium. The discipline to say no to growth that costs more than it returns.
How do I grow intentionally, not just bigger?
Deciding what kind of agency you're building before you decide how big it should be.
How do I build something that supports my team, my family, and my life?
An agency that works for the people in it, including the person who owns it.
Welcome to the Profitability Mastermind. I'm honored you're considering joining us, not because this is an event, but because of what it represents: a decision to stop chasing growth for growth's sake and start building something intentional, sustainable, and profitable.
Each year, I host a kickoff for my team to celebrate what we've accomplished and reset our focus for the year ahead. Over time, as I began inviting other agents into that room, something became impossible to ignore.
The real value wasn't in the presentations. It wasn't in the numbers. And it certainly wasn't in surface-level motivation. The conversations didn't stop when the event ended, because the questions were bigger. Not how do I grow faster? But:
- How do I become more profitable without burning out?
- How do I grow intentionally, not just bigger?
- How do I build something that supports my team, my family, and my life?
Those questions stayed with me, because they're the questions that actually matter.
I realized there was a real gap in our industry: a lack of space for honest, practical conversations about profitability. Not theory. Not hype. Not what sounds good on stage. What actually works inside an agency, what doesn't, and how to make smart, disciplined decisions that create long-term success without sacrificing quality of life.
That realization is what led to the Profitability Mastermind.
This experience is designed to be practical, transparent, and real. The value goes beyond the content. It lives in the conversations, the shared insights, and the willingness to learn from one another, openly and without ego.
My hope is that you leave with clarity, actionable strategies, and meaningful connections that continue long after the last session. Most importantly, I hope you leave more confident in the decisions you're making, and more intentional about the business and life you're building.
If that sounds like the room you've been looking for, I'd love to have you in it.
What to expect
Practical. Transparent. Real.
This isn't a motivational conference. It's a working room. Here's what that means in practice.
Conversations over presentations
Sessions are built to start discussion, not end it. The most useful part of last year happened between agents comparing notes on what actually worked inside their agencies.
What works and what doesn't
Agents share real numbers, real decisions, and real mistakes. Nobody is here to sell a version of success that doesn't exist on Monday morning.
Discipline over hype
Profitability comes from smart, boring, repeatable decisions. We spend our time on those, not on what sounds good from a stage.
Partners who actually help
Vendors in the room are there because agents have found them useful. Expect conversations about tools and services, not a trade-show floor.
A celebration, too
It started as a kickoff, and it still is one. We take time to recognize what the room accomplished this year before resetting focus for the next.
Who's in the room
Agency owners, and the partners who serve them.
Allstate agents
Owners building for the long run.
You run an Allstate agency and you care more about margin, team, and sustainability than about being the biggest name on the leaderboard.
- Candid sessions on agency profitability
- Small-group conversations with peers who share real numbers
- Relationships that continue long after the weekend
Vendor partners
Companies agents already trust.
A limited number of partners join the room each year. Partners are here to be part of the conversation, not just to run a booth.
- Direct access to agency owners and decision makers
- Stage time, booth placement, and event passes by tier
- Three partnership levels, from $5,000
Sponsorship opportunities
Partner with the room.
Three partnership levels, each with a seat in the conversation. Every partner receives the attendee contact list before the event, a presence on signage and screens, and recognition on social media.
Profit Partner
$10,000
- 20-minute featured stage presentation
- Attendee contact list provided 7 days pre-event
- Co-branding of the Welcome Reception
- Premier booth placement with 4 event passes
- Full-page ad in the event booklet
- Premier logo placement on event signage and presentation screens
- Featured social media recognition
Growth Partner
$7,500
- 10-minute stage presentation
- Attendee contact list provided 4 days pre-event
- Premium booth placement with 3 event passes
- Half-page ad in the event booklet
- Priority logo placement on event signage and presentation screens
- Featured social media recognition
Foundation Partner
$5,000
- Attendee contact list provided 2 days pre-event
- Vendor booth with 2 event passes
- Quarter-page ad in the event booklet
- Logo placement on event signage and presentation screens
- Social media recognition
Sponsorship opportunities are limited.
Contact us to reserve your partnership.Last year
Last year in Hollywood.
A kickoff that outgrew one team. Agents from across the region, a full room, and conversations that ran well past the last session.
The venue
Seminole Hard Rock Hotel & Casino, Hollywood.
Twenty minutes from Fort Lauderdale airport and forty from Miami. Meeting space, restaurants, and the hotel are all under one roof, so the conversations keep going after the sessions end.
Where we'll be
Seminole Hard Rock
Hotel & Casino
Hollywood, FL 33314
- Dates
- Friday–Saturday
January 29–30, 2027 - Hotel block
- Room block details coming soon
- Airports
- Fort Lauderdale (FLL), approx. 20 min
Miami (MIA), approx. 40 min - Dress
- Business casual. Bring something for the evening.
Request an invitation
Tell us a little about your agency.
Attendance is kept small on purpose. Share your details and we'll follow up with pricing, hotel information, and next steps. Vendors, choose the partnership level you're interested in and we'll be in touch to reserve it.
Thank you.
Your request is in. We'll reach out with details and next steps shortly.